The primary objective of Cube Lab meetings is to help solve business challenges systematically and rationally. YES members belonging to the same industrial sectors form groups of six and meet regularly to discuss and resolve their common business challenges.

These Cube Lab meetings focus on achieving the best possible solutions through collective brainstorming, and members come together to share their experiences, cross-learn and gain knowledge and insights on how to resolve organizational issues.

It establishes strong bonds of trust and respect among members and works like a business support group for idea exchange and unbiased feedback.